Understanding how your consumer responds to your product in a normal usage setting is critical to the overall success of your new product.
In Home Usage Testing, commonly shortened to IHUT, is a cost-effective and practical way to test your product with real and targeted consumers before moving forward with a full-fledged product launch. Usability, satisfaction, brand communication, usage behavior, and potential product improvements are assessed quickly to optimize your product or design before market launch.
Connecting with American Consumer Panels'® proprietary panelists is a gateway into the consumer mindset and can assure your team of a successful new product launch or communications campaign and ongoing feedback with opportunities to build brand loyalty.
If you conduct hundreds of product tests per year, then it may make sense to consider building a private product testing panel, consisting of category users and your customers. We have the staff, software, and systems to build and operate online panels to support product testing, sensory research, and in-home usage testing.
Get in touch with us for a free consultation to help you design an efficient and cost effective In-Home Usage Test (IHUT) to further develop your product and reach a wider market.